Work for Fortune began in mid-2011, with Kevin McCall revealing that he had been collaborating "heavily" with Brown for an upcoming album.[2] Later in September 2011, producer David Banner explained that the idea of the album was to create mostly material that reflected a more club-oriented style that would "change the way people look at R&B".[3] On January 7, 2012, Brown tweeted that there were only two weeks left of recording sessions for the album: "Last two weeks of me finishing Fortune! I'm excited for all the fans to hear my real music".[4] The tweet was soon followed up by another from Brown, with him tweeting: "Dub step records on my album sounding crazy!!!!".[4] However, the tweet was later removed, suggesting that Brown gave away too much details about Fortune, and its working continued for some months.[4] Brown later told MTV in June 2012 that with the album he wanted to "give different textures, expressing mostly fun and sex appeal, but also giving pieces of maturity at the same time, transitioning from the positivity of F.A.M.E. to the self confidence of this album". He also said that musically he wanted to create "a videogame-inspired, futuristic and electronic atmosphere" through "different textures", showcasing his R&B roots, along with hip-hop and pop flavors.[5]
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